SWiiFT Studio turns ticket buyers into people you can reach again.
Built around one example: Bubble Planet, Brunswick. Fever already brings the audience, the venue and the ticket. This is what happens before, during and after it.
One event, five assets already in place.
This isn't a pitch to change how Fever runs events. It's a pilot on one event, using what's already there.
Event
Bubble Planet, Brunswick.
Venue
The physical space it runs in.
Ticket holders
The audience already captured, before anything new is built.
Local retailers
Brunswick businesses within reach of the foot traffic Bubble Planet already creates.
Fever platform
The channel that already sold the ticket.
The journey starts and ends at the ticket.
Between "bought a ticket" and "next event," Fever knows almost nothing.
Six gaps between "bought a ticket" and "became a fan."
No pre-event engagement
Ticket buyers go quiet from purchase until doors open.
No post-ticket moments
Nothing fills the gap between buying and arriving.
No venue spend capture
Bar, merch and on-site spend is untracked and disconnected from the ticket profile.
No local retailer tie-in
Brunswick businesses see zero benefit from the footfall the event creates.
No premium upsell path
Every ticket holder is treated identically, regardless of intent to spend more.
No behaviour data beyond the sale
Fever learns almost nothing about who these people actually are.
Turn one ticket into a full event economy.
The same event, the same audience. Just extended before and after the ticket scan.
Bubble Planet, Brunswick. One live pilot, not a global platform rollout.
Pre-event, arrival, in-venue and post-event. The ticket becomes a journey.
A Brunswick retailer funds a moment, and keeps the footfall the event creates.
For Fever
- ✓ Pre-event engagement instead of silence
- ✓ Venue spend captured and attributable
- ✓ Local retailer partner revenue
- ✓ Premium experience upsell path
- ✓ Attendee behaviour data beyond the ticket sale
- ✓ Attendee data retained for the next event
For the attendee
- ✓ Wallet pass, always accessible, no app download
- ✓ Local Brunswick offers unlocked before the show
- ✓ Skip-the-line or premium upgrade option
- ✓ Bar tab and retailer perks in one place
- ✓ Early access to the next Fever event
Not a mockup. This is already live.
The Bubble Planet environment is built and running today at bubble-planet.swiift.studio. These are real screens from the live member profile.
LIVEBubble Duck Hunt: Find. Snap. Win.
Consumer: Instant local prize, plus a shot at Bubble Party tickets.
Fever Benefit: Real foot traffic into Brunswick stores and user-generated content from every upload.
The engagement and intelligence layer behind every Fever event.
Prove it on one event. The profile carries forward to the next.
One dashboard, every event
Design, launch and measure pre- and post-event campaigns from one workspace. Reusable for every future Fever event, not just this one.
Wallet and member profile
A branded member profile and wallet pass attendees carry from this event into the next. One profile per attendee, not one per ticket.
One punch card, every Fever event in Melbourne
The same punch-card mechanic already live at Bubble Planet could extend across Fever's wider Melbourne calendar. Attend five events in a year, unlock a free one. Bubble Planet becomes the first stamp on a card that keeps attendees coming back across every Fever event, not just this one. An idea worth testing once the single-event pilot proves out, not a commitment for this scope.
Bubble Planet, Brunswick. One event cycle.
A single event, proven end to end, before any conversation about scale.